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Sjoerd Alblas

First-Principle Thinker

Phone (WhatsApp):

+ 31 6 15 34 05 90

Email:

About Me

We flip a physical place into an abundance creator
 

As a former property manager, architecture photographer, filmmaker, storyteller, website builder, short-term rental market specialist, real estate developer, farmer and landscape designer, I assist in the creation of tailor-made Farmhouses. Investing, developing, and managing independent farmhouses together with The Great Potential Unlockers.

I'm addicted to potential & can't resist myself to unlock it together with you.

The story of my life

1977 - 1996

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1997 - 1999

1999 - 2006

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2006 - 2008

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2008 - 2009

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2009 - 2010

2010 - 2011

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2011

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2012-2013

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2013 - 2015

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2015

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2016

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2018

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2019

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2020

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2021

2022

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2022

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Childhood

Born and raised on a farm in the North of The Netherlands, Drenthe, my connection to nature and self-sufficiency began at an early age. My earliest memories are of building huts and making shelters, using whatever materials I could find. From building huts on the ground to crafting underground shelters. While finding joy in creating my own outdoor spaces, my most ambitious projects were the constructions of treehouses high in the branches of tall oaks. Even back then, I always sought solutions to create what I wanted.
 

One of my most special memories from childhood was the time spent caring for our animals. From the horses that roamed our fields to our playful pig "Miss Piggy", each creature held a special place in my heart and played an important role in my daily routines. My favorite ritual was tending to the horses. Whether it was mucking out the stables, or grooming their coats, I enjoyed every moment spent in their company. I can still remember the feeling of lying atop the hay bales, while our horses grazed contentedly nearby me.
 

Reflecting on these moments of connection with our animals, I can see they were opportunities to forge deeper bonds with the natural world and experience the interconnectedness that lies at the heart of farm life. They taught me valuable lessons about compassion, responsibility, and the importance of living in harmony with all living beings. This safe haven fostered a sense of freedom and belonging, forming the foundation for creating environments where others can also experience the comfort of a harmonious and self-sufficient farmhouse.

Cleared for Takeoff: From Gliding Enthusiast to Aspiring Pilot

During my teenage years, I developed a passion for gliding, which I paid for by working at my parents’ dry cleaning business and my neighbour’s farm. With over 500 flights under my belt and a few bold manoeuvres, my idea of becoming a pilot for commercial airlines began to take shape. After completing my electrician training, I enrolled in an aviation technology study in Hoofddorp, Amsterdam, aiming to gain a comprehensive innerstanding of aircraft systems and become an F-16 pilot first. However, the study didn't unfold as expected and after 1,5 years I quit the study.
 

I decided to continue my part-time job as a bicycle courier for DHL full-time. At DHL, I not only delivered packages but also collaborated with management to implement changes within DHL. During my time as a courier, I explored every corner of Amsterdam and relished navigating the beautiful city streets.

 

Half a year later, I began studying retail. After a year of studying, I left. One thing became very clear to me: everything you learn in school can be thrown in the trash.
 

First company, being an entrepreneur

After moving back to the north of Holland, I  soon had the opportunity to take over a part of my parents' business. This marked a turning point in my life, propelling me into a world of entrepreneurship and sparking a deep passion for innovation and problem-solving.
 

I was in charge of the logistics of regularly replacing washable mats at over 180 locations of big companies across the Netherlands. Driving through the country three days a week, I made sure to find time for my passion, kitesurfing, which was an unknown sport at the time in the Netherlands. Whenever I saw there was wind somewhere, I took the opportunity to go kitesurfing, which was a great combination. On the water, I was so focused on the natural elements of wind, water, and currents, that it became a wonderful time to clear my mind.

In the following years, kitesurfing was becoming popular in the Netherlands, and I jumped right in. Besides participating in national championships, I also began teaching kite surfing on the side, sharing my passion and knowledge with others keen to learn.
 

During this period I had much free time, which allowed me to read a lot about what was happening in the world. It gave me the realisation that the whole world didn't make sense. The long rides across the country gave me clarity and inspiration to think about solutions to the global issues at play.

In 2006, after traversing the entire country for six years, I decided to sell my company. The ongoing traffic jams and increasing congestion started to irritate me. It was time for a change, a transition to something that would allow me to express my passion and creativity in a more fulfilling way.

Topject: Crafting a New Path in Wooden Furniture Design

With my desire to delve deeper into the world of craftsmanship, I spent six-month apprenticeship with a furniture maker. During this intensive period of learning, I immersed myself in the art of woodworking, gaining invaluable insights into different wood types, mastering the operation of woodworking machinery, and exploring the balance between the beauty and practicality of furniture design.

Equipped with newfound knowledge and skills, I took the plunge and launched my own furniture business, which I named Topject. I Specialized in interior and exterior product design, with Topject I crafted unique and durable wooden furniture with natural forms. Each piece was meticulously crafted to embody the natural forms of the materials used, resulting in furniture that not only captivated the eye but also endured the test of time.

From the start, the furniture I created caught people's eyes with its bold and unique designs. Each piece had a rugged yet elegant look that never went out of style. Whether it was an item for the living room or furniture for outside, my creations were made to last through daily wear and tear while bringing a touch of art to any area.

Working with wood and crafting beautiful pieces, I wondered why more people didn't embrace raw, natural building blocks for their living spaces, as they radiate calmness, timelessness, and beauty. Fortunately, I witnessed a slow shift occurring. More and more people were buying sustainable wooden furniture instead of tasteless plastic furniture.

In my free time I helped my youngest brother build his house, which gave me the foundation for building a house from scratch.

Embracing Change: From Burnout to Inner Knowing

After experiencing several tragic events that changed my perspective on life and death, as well as our purpose here on earth, I encountered a burnout, which I now refer to as a mental breakdown (ment in French meaning lie, Ment - All - Break - Down = all lies break down). I reached a point where I couldn't function anymore; even simple tasks like taking out the garbage felt overwhelming. 

During my mental breakdown, I had even more time to think. I started writing everything down and refind myself again.

Journey to the Provence: Lessons Learned at an Awareness Center

While earning money through renovation and maintenance tasks here and there. I was happy to be invited to work at an Awareness Center in Provence | Côte d'Azur, France.

On the edge of a forest, I immersed myself in the beauty of the French countryside while taking on various roles at the Awareness Centre, as a chef, gardener, cleaner, host and dining with the guests, many of whom were teachers themselves. This two-year experience taught me valuable lessons, including that the spiritual teachers who teach how to handle the existing reality are not the ones creating the new world. While they offer guidance for navigating the complexities of the existing reality, true innovation and transformation often require stepping beyond the bounds of what's currently accepted or innerstood. While it's essential to find peace and innerstanding within ourselves and our circumstances, it's also vital to challenge the status quo and envision new possibilities.

Lost in Transition: Navigating Uncertainty and Rediscovering Purpose

Believing I had found a haven to express my ideas in the south of France, reality proved otherwise. Returning to the Netherlands, I resided with a friend, taking on building projects to make ends meet. Lost and uncertain about my life's direction, I found myself drifting aimlessly, engulfed in a whirlwind of social gatherings and distractions.

From Romance to Furniture Design: Forging a New Chapter in Amsterdam

Following an unexpected romance with one of my closest friends Monique, I decided to move in with her in Amsterdam just three weeks into our relationship. It felt like a fresh start, a chance to start a new chapter together. Monique and I lived in the rear portion of a converted cargo ship in the old wood harbor (Oude Houthaven), while the owner of the ship resided in the middle section. The owner, a former carpenter herself, had transformed the front of the ship into a workshop, with a retractable roof that allowed natural light to flood in. She no longer used the space much, so I rented the workshop from her and resumed crafting furniture. Drawing inspiration from the natural forms of wood, I let the material dictate the design, giving rise to the birth of my new business, which I named Objeto.

Specializing in interior and exterior product design, Objeto stood out for its bold and unconventional furniture pieces, each intricately crafted to highlight the innate beauty of wood. With an emphasis on durability and aesthetics, with Objeto I created pieces that were as functional as they were visually stunning, designed to withstand the test of time.

With limited space on our boat, we decided to grow our own vegetables in small containers filled with soil. It was a simple but satisfying project, letting us enjoy the fruits of our labor.

Monique had traveled extensively around the world, and with my own experiences abroad, we both wanted to move to a warmer place and live a self-sufficient life. So, we started looking for a home in Southern Europe, hoping to make our dream a reality amidst the beautiful Mediterranean scenery.
 

Crafting Artistic Spaces for Museums

After one year, I began working at Kloosterboer Decor, a company specialized in designing and constructing interiors for museums. During my time there, I worked on various projects, including new designs for the Rijksmuseum in Amsterdam, the Railway Museum in Utrecht, and the Gemeentemuseum in The Hague.
 
At Kloosterboer Decor, I gained valuable experience in project management, particularly during my role as the manager of the last project at the Gemeentemuseum. My responsibilities included overseeing the construction of decors in the workshop and coordinating their installation at the museum. I ensured that project timelines were met and that the museum's interior design vision was realized to the highest standards.

This experience provided me with insights into managing large-scale projects and collaborating effectively with multidisciplinary teams, contributing to my professional growth and skill development.

During that time, Monique and I explored Spain and Portugal in search of a new home but didn't find the right fit. However, through this journey, we discovered our shared love for the Provence region in France. While still residing in Amsterdam, we temporarily upgraded to a larger boat borrowed from a neighbor. However, after just two months, we found ourselves unable to return to the cramped space of our previous living quarters. As our rental period came to an end, we saw it as the perfect opportunity to make the transition to the South of France.
 

Provence Property Management: Ensuring Excellence

We moved to the South of France just outside a small village, to a house with a huge garden and a river flowing next to it, where we directly created a big vegetable garden. In the last months in the Netherlands we told everyone about our plans to move, the reactions were interesting. everyone telling us their excuses of why they couldn’t go and live their dream life. The most interesting reaction was: “oh, you are moving to France? I thought that was just a dream.”

 

In the Provence Monique and I started a business as property managers for second homeowners, which we named Sans Souci. Offering comprehensive services including house, pool and garden maintenance, reconstruction and designing of interior, exterior and landscaping, we became the trusted eyes and ears of absentee homeowners.
 
Coming to the south of France with our Dutch work ethics, quick & easy communication and problem solving approach, we stood out very quickly. From managing short-term rentals to overseeing long-term property care, we handled a diverse array of tasks, ensuring every property we managed felt like our own. While transforming neglected properties into rental-ready havens, we loved the challenge of assembling expert teams to tackle each project with dedication and expertise. Collaborating closely with rental companies, we became short-term rental specialists and identified strategies to optimize property revenue, such as enhancing amenities to attract more guests throughout the year.
 
Unlike percentage-based arrangements, which is common in southern Europe, we prioritized partnerships based on quality and accountability, ensuring the highest standards for every property under our care. Respecting the prices of fellow entrepreneurs turned into long listing work relationships, which resulted in a steady trustworthy team, always showing up for us and solving last minute problems.
 

Belize Project Development: From Vision to Blueprint

After 2.5 years of property management, we moved to Central America, Belize. There are no building regulations in Belize, which sounded like music to us. We initiated project development by creating an eco-village, where individuals shared a vast piece of land, each having their own 1-hectare plot alongside communal areas for shared use.

In our quest for the perfect property, we stumbled upon a breathtaking parcel of 750 hectares. We formulated a plan to divide the land into 150 plots, each spanning 1 hectare, with a target sale price of $25,000 per plot. Our aim was to provide essential amenities such as roads, water, and electricity to each plot. Additionally, we set aside 17 hectares for a restaurant, rental cottages, and an entrepreneurial zone, fostering opportunities for villagers to sell homemade or fresh products. The property boasted a lush fruit orchard, dense jungle, numerous pristine creeks, and scenic hills.


Collaborating closely with a team consisting of a geotechnical engineer, water engineer, road constructor, solar energy company, and maintaining open communication with the mayor of Belize City, who also practiced law, we developed comprehensive plans. We struck an agreement with the mayor, ensuring that plot purchasers would be exempt from monthly customs stamp requirements and granted immediate citizenship. We appointed a manager adept at overseeing builders in Belize. Numerous individuals expressed interest in purchasing a plot, and we maintained communication with various investors.

 

However, there came a turning point for us. We faced financial constraints, which necessitated working in Belize, a move prohibited without a work permit. Naturally, we found ways to navigate this restriction, but we had to be cautious. A Dutch architect we were acquainted with took on projects from a Belizean architectural firm and ended up arrested and imprisoned. Similar projects, akin to ours, encountered difficulties with the government, facing unexpected financial demands. Collectively, these challenges led us to question whether we should persevere with our plans in Belize. With an uncertain future looming, we ultimately decided to return to France. It was a decision made with heavy hearts, yet we were also grateful for the wealth of knowledge and experience garnered as project developers, along with the invaluable lessons learned during our time in Belize.

 

An in-depth article about our plans for our village in Belize.

Reflections on Project Development: A Journey from Belize to France

Upon our return to France, we focused on what we enjoyed most and solely concentrated on gardens, this time emphasising edible gardens. We named our company "The Healthy Gardens". We had a few clients, but not enough to make ends meet.

 

I became the contact person and contractor for a Dutch construction company in Southern France. I oversaw construction projects while Monique handled bookings for a holiday rental company and served as a chef at a chateau for luxury retreats. Everything was going fine, but we still couldn't quite find our rhythm in France. We had our eye on a 100-hectare piece of land to continue developing our Puvida plans in France and spent every free moment working on it, until we received the news that the property was sold.

Visualizing Dolce Vita: Photography in the Green Heart of Italy, Umbria & Tuscany

I began a collaboration with an interior photographer, and our journey took us to beautiful places like a beach restaurant on the Côte d'Azur, where Monique joined us. Initially there to assist with styling, we found ourselves occasionally stepping into the film, learning the ropes as we went along. This experience sparked our interest in photography and filmmaking, and soon we ventured into architecture photography ourselves. With dedication and practice, we honed our skills, learning from online tutorials and countless hours of practice.

We embraced this new adventure wholeheartedly, investing in camera equipment and capturing stunning images of the villas whose gardens we managed. These images formed the backbone of our growing portfolio and a beautifully crafted website.

 

Meanwhile, our love for Italy beckoned us more and more, and with the start of our photography business "Puvida Productions" we saw it as an opportunity for a fresh start. We sold all our garden equipment and made the leap to Italy, settling into a charming cottage on a Tuscan mountain near Cortona in the Niccone Valley and looking down on the Rechio Estate.
 

Italy welcomed us with open arms, introducing us to its delightful flavours and the joys of the Italian way of life. Every week, we were delighted to visit an organic market in a nearby village, where we savored cheese, freshly baked bread, and seasonal vegetables from local farmers.

 

In our photography ventures, we forged partnerships with rental companies, real estate agencies, wineries and restaurants. We delved into the intricacies of marketing, social media and filmmaking, honing our skills in showcasing houses effectively. We observed that many homeowners and businesses struggled with these aspects and found fulfilment in sharing our knowledge and expertise. Throughout the year, I learned invaluable lessons, particularly regarding the immense value of presenting businesses positively online and the transformative power it had on them. 

Photography stories Puvida Productions.

Puvida: A Journey Towards a New Digital World
Despite the photography business doing well, I sensed a deeper calling to contribute to a more beautiful world, a sentiment that my photography, though impactful, couldn't fully satisfy. While Monique remained committed to the photography business, I took a step back, seeking clarity on my next path forward.

From that moment, a wealth of information flowed through me to create a new digital world, which I named Puvida again. All my work and life experiences converged, leading me to meticulously conceptualize Puvida and I described its main outlines on my website www.puvida.com. During my time in photography and other businesses, I encountered numerous digital limitations, prompting me to think, "This can be done differently." I knew that this venture would require substantial investment, and I had no idea how I would obtain it. Nonetheless, this did not deter me from meticulously planning every detail, a process that consumed my full-time efforts for two years. After several conversations with investors, I realized that many of them also had narrow perspectives, and I felt disconnected from the Silicon Valley startup scene. To this day, the majority of humanity deceives itself, pretending that the digital world functions seamlessly, evading the daily problems we encounter. 

 

In addition to the digital realm, I also conceptualized Puvida Originals, exemplary locations crafted from natural materials radiating beauty, featuring their own vegetable gardens, restaurants, and universities where knowledge is shared, promoting self-sustainable living to the fullest. I refer to them as portals to the new world.

A Year in Ibiza: Discovering Beauty and Flavor

Living in Ibiza for a year was an unforgettable adventure. We explored the regenerative organic farms and discovered their vibrance.

The island’s organic farms, such as Terra Masia and Can Christofel, introduced us to incredible flavors. From fresh, sun-ripened produce to rich, hand-crafted olive oil, every visit was a delight.

Monique took photos for a rental company and managed their Instagram account, capturing the island’s beauty and sharing it with the world.

From vibrant markets to serene sunsets at Es Vedrà, Ibiza’s natural beauty made our year truly special.

Photography during our time in Ibiza.

Culinary Experiences: From Ibiza to Umbria
Ibiza began to feel a bit stifling, so we decided to spend the winter in Italy, this time in beautiful Umbria. Enjoying the delightful food and natural wines, I created websites for businesses and handled branding for homeowners, while Monique managed their Instagram accounts and created photography and videos. We helped elevate the guest experience by digitally capturing the best restaurants, wineries, and experiences.

We visited organic farms, explored new delicatessen shops, baked numerous pizzas in the wood-fired oven, and went on a truffle hunting tour where we unearthed truffles with truffle-hunting dogs. 

From Ibiza to Farm: Creating a Family Domain

Returning to Ibiza, we transformed a 1-hectare family domain into a vibrant farmstead over the course of a year.


Villa Alegria

Taking charge of all outdoor activities, we set out to create a sustainable and regenerative oasis. With determination and creativity, we created three new tarrases for the organic vegetable gardens and established a flourishing vegetable garden with raised vegetable beds in collaboration with Jouri, the head farmer at the organic farm Can Christofol in Ibiza. We planted various fruit and flowering trees, built a chicken coop, and set up a cosy yurt with an outdoor kitchen and living area.

 

From planning to execution, I oversaw every step of our farm's development, ensuring it aligned with our vision of self-sufficiency and harmony with nature.

Embracing Silence: Living in Portugal and Building the Lebron Foundation

After a year of hard work in Ibiza, we relocated to Portugal, seeking more space and tranquility. Portugal seemed like the perfect destination for this. You can find our Portugal adventures here.
 

Given the growing interest in living in a working organic regenerative farmhouse, I founded the Lebron Foundation. Through this initiative, I create farmhouses for individuals who either want to enjoy them themselves, share them with others, or build for others, so they can move in right away, so people can enjoy a regenerative self-reliant farm and way of life. 


In addition to our commitment to assisting others in transitioning to a life close to nature, the Lebron Foundation serves as a comprehensive platform for farm Stays, farm Sales, and farm Events, offering abundant inspiration for interior design, exterior design, landscaping, and authentic farmhouses worldwide. Using our experiences across France, Italy, Spain, Portugal and Belize, covering project developing, landscaping, vegetable gardening, maintenance, interior and exterior design, photography, and marketing, the Lebron Foundation draws upon our deep innerstanding of the hospitality market to transform properties into highly sought-after regenerative farmhouses.

 

Through our extensive travels and the Lebron Foundation Movement, we remain dedicated to exploring, sharing, and creating opportunities for regenerative living worldwide.

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